Cassie Alsfeld

Cassie Alsfeld

Founder and President, Shoreline Strategies, LLC


Mary Caswell “Cassie” Alsfeld founded Shoreline Strategies, LLC in late 2015 after working in national, state, and local politics for over a decade. Cassie has worked at all levels of government – from presidential campaigns to party committees, from City Hall to Capitol Hill, from K Street to Main Street. Cassie is also a Strategic Partner of The Zoldak Agency.

Prior to starting her own business, Cassie served as the Senior Digital Marketing Specialist for Email at the Republican National Committee, the Senior Digital Strategist and Speechwriter at the National Republican Congressional Committee, and the Lead Digital Political Copywriter on the Romney for President Campaign.

In each of these roles, Cassie led the copywriting production from start to send, helped build the email marketing and online fundraising programs, and set fundraising records. Not only was she one of the first digital hires for each of these top GOP organizations, but she also was the first true political digital copywriter for the GOP.

Cassie specializes in writing copy and developing strategies for email marketing and online fundraising campaigns. She works with political campaigns and organizations, 501(c)3s, 501(c)4s, and start-ups.