CampaignTech at Home sessions are organized into eight distinct categories:
- Opening Session
- Online Advertising & Social Media
- Organizing, Targeting and Analytics
- GOTV
- Creative
- Fundraising & Email
- Big Ideas
- Networking: Virtual Cocktail Party
No sessions overlap and all sessions will be accessible live and on-demand šŖ
ā° Time Zone: All Times Below are Eastern Daylight Time
Opening Session
Wednesday, June 24
10:15am – 11:15am
Political Tech Lessons Amid Social Distancing: What Weāve Learned So FarĀ
Online Advertising & Social Media
Wednesday, June 24
11:15am – 12:15pmĀ
CampaignTech Virtual Main Stage
Talk One: Digital Ad Placement and Targeting in 2020: What advertisers can and cannot do right now
Talk Two: OTT in 2020: New Data and Actionable Insights for Campaign and Media Pros
Thursday, June 25
2:00pm – 3:00pm
CampaignTech Virtual Main Stage
Talk One: Getting Creative: Augmented Reality in Campaign Advertising
Talk Two: Programmatic for Your Campaign: High-quality Local Targeting at Scale
Wednesday, July 1
10:00am – 11:00am
CampaignTech Virtual Main Stage
Talk One: Fireside Chat: Adapting your Google and Facebook Ad Strategy to the New Ad EnvironmentĀ
Talk Two: How to Win in 2020: Shift Tactics to Capture the Vote as Sentiment Evolves
Thursday, July 2
11:15am – 12:15pmĀ
CampaignTech Virtual Main Stage
Talk One: Social Listening and Message Development: A Case StudyĀ
Talk Two: Calling Voters When Phone Calls Aren’t Trusted
3:00pm – 4:00pmĀ
Engaging Audiences on Social: Maximizing Your Organic ReachĀ
Wednesday, July 8
10:15am – 11:15am
Shifting Media Habits During Coronavirus: What New Patterns Mean for Your Campaign
Organizing, Targeting and Analytics
Thursday, June 25Ā
11:15am – 12:15pmĀ
CampaignTech at Home Upfront: Mobile, SMS, and Automation
Wednesday, July 1
2:00pm – 3:00pm
Virtual Platform Demo
Thursday, July 2
10:15am – 10:45am
Measuring Digital Media Campaigns: Connecting Costs to Results
Wednesday, July 8
2:00pm – 3:00pm
Virtual Platform Demo
Thursday, July 9
11:15am – 12:15pm
Digital Organizing Lessons from a Nationwide Protest Movement
GOTV
Tuesday, July 7
10:15am – 11:15am
Developing and Executing Digitally Driven GOTV and VBM Programs
Thursday, July 9Ā
10:15am – 11:15am
CampaignTech Virtual Main Stage
Talk One: How Data Modeling is Transforming Campaigning
Talk Two: Adapting Volunteer and Training Programs for an All-Digital EnvironmentĀ
Creative
Wednesday, June 24
3:00pm – 4:00pmĀ
Getting Creative: Why You Need to Think Outside the Box with Your Digital Content and Ad Placements in 2020
Tuesday, July 7
11:15am – 12:15pmĀ
CampaignTech At Home Upfront: Digital Advertising & Creative
Fundraising & Email
Thursday, June 25Ā
10:15am – 11:15am
Experimenting With Fundraising in 2020: Whatās Working and What Isnāt Amid Coronavirus
Ā
Wednesday, July 1
11:15am – 12:15pmĀ
CampaignTech At Home Upfront: Political Data and Email
Tuesday, July 7
3:00pm – 4:00pmĀ
Reshaping Your Traditional Fundraising Plan: From Zoom Fundraisers to New Strategies for Candidate Call Time
Big Ideas
Tuesday, June 30
3:00pm – 4:00pmĀ
Experiment and Innovate: Where Campaigns are Taking Creative Risks in 2020Ā
Wednesday, July 8
11:15am – 12:15pmĀ
Forced Out of Our Silos: Why Digital Integration is More Important Than Ever
Networking: Virtual Cocktail Party
Tuesday, July 7
7:00pm – 9:00pmĀ
Virtual Networking Cocktail Party (five-minute rotating one-on-one verbal conversations with fellow participants)