Agenda

CampaignTech at Home sessions are organized into eight distinct categories:

• Opening Session
• Online Advertising & Social Media
• Organizing, Targeting and Analytics
• GOTV
• Creative
• Fundraising & Email
• Big Ideas
• Networking: Virtual Cocktail Party

No sessions overlap and all sessions will be accessible live and on-demand 💪

⏰ Time Zone: All Times Below are Eastern Daylight Time

Opening Session

Wednesday, June 24

10:15am – 11:15am

Political Tech Lessons Amid Social Distancing: What We’ve Learned So Far 

Online Advertising & Social Media

Wednesday, June 24

11:15am – 12:15pm 

CampaignTech Virtual Main Stage

Talk One: Digital Ad Placement and Targeting in 2020: What advertisers can and cannot do right now

Talk Two: OTT in 2020: New Data and Actionable Insights for Campaign and Media Pros

Thursday, June 25

2:00pm – 3:00pm

CampaignTech Virtual Main Stage

Talk One: Getting Creative: Augmented Reality in Campaign Advertising

Talk Two: Programmatic for Your Campaign: High-quality Local Targeting at Scale

Wednesday, July 1

10:00am – 11:00am

CampaignTech Virtual Main Stage

Talk One: Fireside Chat: Adapting your Google and Facebook Ad Strategy to the New Ad Environment 

Talk Two: How to Win in 2020: Shift Tactics to Capture the Vote as Sentiment Evolves

Thursday, July 2

11:15am – 12:15pm 

CampaignTech Virtual Main Stage

Talk One: Social Listening and Message Development: A Case Study 

Talk Two: Calling Voters When Phone Calls Aren’t Trusted

3:00pm – 4:00pm 

Engaging Audiences on Social: Maximizing Your Organic Reach 

Wednesday, July 8

10:15am – 11:15am

Shifting Media Habits During Coronavirus: What New Patterns Mean for Your Campaign

Organizing, Targeting and Analytics

Thursday, June 25 

11:15am – 12:15pm 

CampaignTech at Home Upfront: Mobile, SMS, and Automation

Wednesday, July 1

2:00pm – 3:00pm

Virtual Platform Demo

Thursday, July 2

10:15am – 10:45am

Measuring Digital Media Campaigns: Connecting Costs to Results

Wednesday, July 8

2:00pm – 3:00pm

Virtual Platform Demo

Thursday, July 9

11:15am – 12:15pm

Digital Organizing Lessons from a Nationwide Protest Movement

GOTV

Tuesday, July 7

10:15am – 11:15am

Developing and Executing Digitally Driven GOTV and VBM Programs

Thursday, July 9 

10:15am – 11:15am

CampaignTech Virtual Main Stage

Talk One: How Data Modeling is Transforming Campaigning

Talk Two: Adapting Volunteer and Training Programs for an All-Digital Environment 

Creative

Wednesday, June 24

3:00pm – 4:00pm 

Getting Creative: Why You Need to Think Outside the Box with Your Digital Content and Ad Placements in 2020

Tuesday, July 7

11:15am – 12:15pm 

CampaignTech At Home Upfront: Digital Advertising & Creative

Fundraising & Email

Thursday, June 25 

10:15am – 11:15am

Experimenting With Fundraising in 2020: What’s Working and What Isn’t Amid Coronavirus

Wednesday, July 1

11:15am – 12:15pm 

CampaignTech At Home Upfront: Political Data and Email

Tuesday, July 7

3:00pm – 4:00pm 

Reshaping Your Traditional Fundraising Plan: From Zoom Fundraisers to New Strategies for Candidate Call Time

Big Ideas

Tuesday, June 30

3:00pm – 4:00pm 

Experiment and Innovate: Where Campaigns are Taking Creative Risks in 2020 

Wednesday, July 8

11:15am – 12:15pm 

Forced Out of Our Silos: Why Digital Integration is More Important Than Ever

Networking: Virtual Cocktail Party

Tuesday, July 7

7:00pm – 9:00pm 

Virtual Networking Cocktail Party (five-minute rotating one-on-one verbal conversations with fellow participants)