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Agenda

10:00 am – 10:50 am 

Morning Session

A New Chapter In Political Ad Tech: Navigating Platform Dependency, Privacy Rules, and a Cookie-less Future 

 

11:00 am – 12:00 pm 

CampaignTech Virtual Main Stage

Talk One: Navigating the Regulatory Hurdles: The Outlook for P2P Texting

Talk Two: Keep Calm and Keep Targeting: The Future of Voter Targeting (Sponsored by Xandr)

 

1:00 pm – 2:00 pm

CampaignTech at Home Roundtables

Our Day One networking roundtables are organized around specific topics allowing attendees to jump into small group chats that are directly relevant to what they do or feature industry verticals where they’d like to make new contacts.

Table 1: Fundraising and Email
Table 2:
Organizing
Table 3:
Digital Advertising and Targeting
Table 4:
OTT/CTV Advertising 
Table 5:
The Future of P2P Texting (Sponsored by Text Request)

 

2:00 pm – 3:00 pm 

CampaignTech Virtual Main Stage

Talk One: The Political Startup Model: Embracing Entrepreneurship in the Campaign Space

Talk Two: Rewriting the Rules of Political Advertising with Streaming TV (Sponsored by Premion)

 

3:00 pm – 3:45 pm

CampaignTech 7-Minute Keynotes: Big Think Tech Ideas 

  • The New Digital Battleground: Moving Beyond Demographics to Focus on Digital Spaces and Online Behaviors
  • Why Empowering Organic Content Creators Is Crucial to Digital Outreach
  • Our Industry Has a Digital Measurement Problem: Here’s How We Can Solve It
  • Emerging Platforms and the Future of Online Political Outreach

10:00 am – 10:50 am 

Morning Session

It’s 8 pm, Do You Know What Your Voters Are Watching? The New World of Meeting People Where They’re Consuming Content

 

11:00 am – 12:00 pm 

CampaignTech Virtual Main Stage

Talk One: Layering Your Ad Campaign with Direct Mail

Talk Two: To Be Announced  

 

1:30 pm – 2:30 pm

CampaignTech Networking Roundtables

On Day Two, we’re organizing attendees by political party + subject area. Here you can connect in small group settings just with fellow Democratic or Republican professionals. 

Table 1: Republican Fundraising
Table 2: Democratic Fundraising

Table 3: Republican Ad Tech
Table 4: Democratic Ad Tech

Table 5: Republican Creative Professionals
Table 6: Democratic Creative Professionals

Table 7: Republican Text and Mobile
Table 8: Democratic Text and Mobile

Table 9: Republican Digital Organizing
Table 10: Democratic Digital Organizing

 

3:00 pm – 4:00 pm

Party Sessions: Email Pros on the Craft of Composing Effective Donation Asks 

Session One: Republican Email Creative

Session Two: Democratic Email Creative

10:00 am – 10:50 am 

Morning Session

Partnerships, Influencers and Digital Creators: How Top of the Ballot Digital Concepts Can Scale Down-Ballot 

 

11:00 am – 12:00 pm 

General Session

Reaching and Mobilizing Diverse Communities Online

 

2:00 pm – 3:00 pm

CampaignTech Virtual Main Stage

Talk One: Influencer Marketing in Politics 
Talk Two: Driving VBM and GOTV Campaigns Digitally: A 2020 Case Study

Take your place at the agenda-setting political campaign technology conference.